The Misties Awards
Skill Sets
Art Direction
Brand Identity + System
Web / UI Design
Organized by MistyWest, the annual Misties Awards search for the Top 20 individual leaders in intelligent and connected devices. The winners of these awards come from distinguished backgrounds at companies like Microsoft, Apple, Google, and MIT, and are working on some of the most advanced commercial technologies being developed today.
To match the futuristic pedigree of the Misties, and after two experimental iterations of the awards series already complete, I designed a comprehensive campaign identity for 2024 that spanned across numerous channels and assets in order to provide a more cohesive brand experience.
The website design was fully responsive for desktop, mobile and tablet interfaces.
Nominations for the Misties awards could be submitted by the public through a form embedded on the landing page. Based off lessons learned from prior campaigns, the UI for the nomination form was simplified for a more user friendly experience, focusing on the 3 key criteria for nominees.
The iconography for the Misties was incorporated into social media posts, email marketing and digital certificates for the winners.
