For 13 years, I’ve been crafting visual identities and transforming technical concepts into compelling narratives. As the Brand Lead at MistyWest, I shaped the look, feel, and storytelling of a hardware product development firm working in deep tech into an industry-defying identity and voice.

I turned a Las Vegas event series into a flagship brand asset and the company’s most valuable lead generation tool. I grew a panel-based event series into the world’s 4th-largest hardware community. And I co-created an in-person awards series for a relationship-based marketing program.

The fruits of my labour are a brand that stands out boldly from its competition, and my mission is to bring this ethos to other professionals, founders and business owners who want to avoid fading into the AI-generated aether.

I believe authenticity drives connection—and right now, authenticity is in scarce supply. I’m here to help you discover and utilize your identity, reputation and position with assets that are real and resonate.

There’s never been a more pressing time to leverage real creative expertise.

PS: I’m also a visual artist who loves combining oppositional elements to explore the tension between intimacy, perception, and identity within contemporary culture.